Technology is innovating and improving constantly. This fact hits home the hardest when the resources we commonly use are upgraded, connected and made infinitely more accessible. Take the television for instance. The television industry has been at the leading edge of this constant digital disruption. The digital transformation of the media and entertainment industry which has given rise to Vuuzle Media Corp’s OTT streaming services to rival the traditional pay-TV powerhouses.
Vuuzle’s new visual cloud computing software “Clout Nine” allows users to organize the visual web and their content into touch-enabled 3D virtual reality cubes which are able to turn a full 360 with simple swipes of your finger. The cubes can be viewed, shared, and searched across all mobile and desktop devices.
This new Artificial Intelligence is connected to the OTT platform. Vuuzle’s customized DSP platform with its strong data analytics and cutting-edge semiotic artificial intelligence enables users a unique way for people and brands to display and share what they love and what they represent.
Vuuzle is enabling content owners and broadcasters to streamline content distribution, automate media supply chains, and cost-effectively build our OTT subscribers through direct-to-consumer streaming solutions across linear, non-linear, live and on-demand (AVOD, SVOD) programming.
The explosion of the visual web, fueled by the growth in mobile technology, presents an opportunity for a touch-enabled, mobile technology to organize visual content into user-defined 3-Dimensional collections that can be shared and browsed across the Internet. Our unique engagement is the first 3D platform to organize and share live visual content.
Clout9 will revolutionize how people create, organize, & share content. It’s a perfect way to display your favorite things—friends, videos, bands, websites, photography, art, celebrities, social causes, and even your quirky personality.
We are living in an age of streaming TV (OTT or Over-The-Top networks a.k.a Video on Demand VOD). Vuuzle.TV has many services to choose from, all looking for new subscribers. The Vuuzle strategy is well thought out and premeditated as we have set up the right Content creators with our distribution platform.
The millennial generation is more interested in content from the Internet. The Internet is the main infrastructure used by streaming service providers to deliver content to subscribers. As Internet usage increases along with faster broadband speeds, the idea of an “always online Clout9 free service” at home is going to appeal to new subscribers. Along with IoT devices, home users will need an Internet connection for work, research and most important of all to media companies, for entertainment. For Vuuzle.TV, this is exactly what we need to get subscribers.
According to the Hollywood Reporter, customers pay $107 monthly on average for cable TV. Most people are subscribing to two or three streaming services over their Internet connection. If they can ditch cable for cheaper streaming services, it is a better value. Remember, Vuuzle will be offering a free package.
That is why Vuuzle strategy for free live television services breaks straight into the coveted target market of Gen X, Millennials and Gen Z subscribers. Digital Advertising is How Vuuzle Media Corp will reach the target audience.
With the increasing number of people spending their days (and nights) in front of a screen other than a television, marketers are forced to adapt their approach through diverse and creative methods more than ever to catch the attention of their target audience. We took our time to make sure that Vuuzle would be the preferred method by creating a landing page www.vuuzletv.com to capture the target audience and get them to subscribe.
In the U.S. alone, there are about 80 million millennials, making them larger than any other demographic in the country. There are also more millennials in the workforce than other generations, with an expected $1.4 trillion in disposable income by the year 2020.
There hasn't been such a fixation on marketing to a specific generation since the baby boomers, and so many consumers outside of this demographic are left wondering why they're being ignored. Older generations are currently in their prime when it comes to spending ability, so why is their money not seen as valuable as Millennials’?
It's all about the long-term potential.
While many millennials haven't hit their peak purchasing power due to student loans and starting a family, they are certainly heading that way and brands realize the importance of getting in front of them early. Vuuzle is focused on a mobile-first mentality, appealing to millennials and their tech-driven nature, we have not strayed completely away from traditional marketing mediums, but we are focused on targeting younger generations.
It's also important to remember that millennials have grown up surrounded by advertising anywhere and everywhere they go, so they're not going to be easily fooled by marketing messages. They know how important their demographic is to company sales, and they aren't going to play into advertising schemes or games unless they have some real substance.
For this very reason, Vuuzle took its time to build its Customized DSP server that allows us to drive the traffic and push 15 billion opportunities per month. Vuuzle Media Corp and its shareholders will make huge money as all the content is driven and paid for by advertisements and opportunities pushed by our DSP for publishers and advertisers worldwide.
Understanding This Diverse Generation
At the surface, it's easy to think that the millennial generation can be generalized into simple categories. They don't go anywhere without their smartphones; they're obsessed with social platforms and they're more open-minded when it comes to social issues like climate change. So why are brands spending valuable marketing dollars to study their psychographics and behaviors so meticulously?
It's because the "Millennial way" of thinking varies quite significantly from traditional corporate views. A millennial's mindset is typically considered to be decentralized, meaning they don't automatically follow societal norms and instead conduct research to develop their own opinions. Corporate structures, on the other hand, generally lend themselves to a more centralized view - one that's less personalized and focuses on a mass-market approach.
Marketing is certainly beginning to adopt more of a personal, engaging stance, especially with the prominence of social media in most company marketing strategies. With the wide range of options available to consumers and a strong awareness of pushy marketing tactics, the challenge is on to cut through the clutter in a non-interruptive way.
Long-Term Brand Loyalty
The most significant benefit to attracting a millennial audience is their potential long-term value to a brand. However, a common misconception is that they aren't brand loyal because there are always new and improved products entering the market.
In reality, 1 in 5 millennials says that they would willingly choose the same brand as their parents, just for different reasons (e.g. social media, mobile presence). So maybe this group isn't as disloyal as marketers think.
It's easy to focus so much on grabbing attention that you forget about the fact that you want these individuals to keep coming back to your brand. Price is certainly an important factor to Millennials, with 56% switching brands because of price or a change in their financial situation. We know that millennials will have 2 or 3 OTT services so we wanted to be the free service they would talk about that had everything they wanted and needed.
Another factor that impacts brand loyalty is how modern a brand is perceived to be. Companies that don't have a mobile-friendly website, don't utilize social media, or focus too much on product promotion are perceived as outdated and undesirable to this generation. And Millennials place a strong emphasis on brands that "get them." Look at Vuuzle’s web sites and our brand they are all millennial driven and the viewers are now pushing our landing up in ranking on Alexa.
When it comes to reasons why they might switch brands, the availability of something new and peer recommendations are the biggest influencers. So, while it's true that Millennials are always looking to check out the latest and greatest, they're still influenced by more traditional marketing, like recommendations and word of mouth.
To best capitalize on this group both now and down the line, it's important to listen and respond to them like you would any other generation. Listening to customer questions, feedback, and complaints are essential to creating and maintaining a positive reputation with consumers.
We have spent the last 60 days doing just that. We did this by matching the supply-side platform, which is another software system that allows publishers to offer their available inventory to different ad exchanges and demand-side platforms.
At the end of the day, Vuuzle TV and Clout9 semiotic software win because it is an authentic brand.
No matter what, there will always be brands trying to capitalize on the "it" generation of the moment. Right now, it's Millennials as they enter adulthood and their peak spending years. In a decade, Generation Z will likely become the focal point as Millennials become older and more established. It's a cycle that will repeat itself over and over again. And, ultimately, it's the brands that can find a way to cater to each of these groups simultaneously that will see the most brand loyalty and long-term success. Vuuzle media Corp will be the go-to brand because we satisfy the coveted group of buyers by giving them what they want from collected metadata.
Why Is Metadata Important
It’s critical data that drives search engine optimization. Without metadata, we weaken our ability to demonstrate relevance to search engines. That, in turn, lowers our rankings and reduces the number of consumers to our e-commerce sites.
Metadata is a series of micro-communications between our landing site and search engines. Nearly all metadata is invisible to visitors. It lives and works behind the scenes in the HTML of web pages. The metadata we use most for Vuuzle SEO speaks to search engines directly from each page crawled, to communicate important information or request specific action.
Many people are confused between the concept of Data and Metadata. Though both are the form of data, they have their different use and different specifications. Where a Data can simply be a piece of information, a list of measurements, or observations, a story or a description of a certain thing. Metadata specifies the relevant information about the data which helps in identifying the nature and feature of the data.
Definition of Data
Data is the one of which metadata talks about, it is more descriptive, and is in more elaborated form. Data can be a collection of facts, words, observations, measurements, or a description of something. The data can be operated to obtain some meaning full information out of it. It can be referred or analyzed to take some decisions.
In DBMS, the content in a relation (table) is the data of the database. The DML (Data Manipulation Language) statements add or update the data in a database. In programming terms, if you declare a class and start creating instances of that class, then those instances become the persistent data for that class.
Let us take an easy example, if you create a random report on an MS Word, then the content in the document is data, and the name of the file, storage description, type of file, the size of a file all becomes the metadata for your report data.
Definition of Metadata
Metadata is described as data about data. It means metadata contains the informative and relevant description of the original data. It helps a user to know the nature of the data and helps the user to take the decision whether he requires that data or not.
In DBMS, metadata is stored in the data dictionary and each DDL statement updates metadata in the data dictionary. In DBMS, the metadata comprises the name of relations, the name of attributes their types, user constraints, integrity information and storage information.
Let us take metadata on a simpler account. For example, if you click any image from your camera, then the information related to the image as the size of image, pixels resolution, colors, in the image these all are metadata of your image. As it describes the information about your image, where the image is your data.
Do you remember your library cards, it is also a sort of metadata? Where the books are the data and library card on which you issue books is metadata. Because it contains data about the book, like issue date, return date, Book number, author and publisher of the book. Taking one more, a movie is a data, and a movie poster is metadata that gives information about that movie.
In other words, we collect both data and metadata on ever user and push traffic with our DSP server while collecting money from the SSP. Publishers then bid to use our service and have their potential customers land on our web pages and Splash pages.
Ultimately subscribing to Vuuzle Media Corp is the perfect transaction for the user and the advertiser. The brands are happy because of the traffic we push who start buying products from our splash page. All the while brands start using our semiotic AI Clout9 branding cubes to keep the market share of the buying eyeballs who are creating visual web cubes for personal use to organize their lives in a simpler way.
Vuuzle.TV lets you control what you view!
Vuuzle Media Corp